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Website Development Company

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A well-crafted site is essential for any business, even if you’re not planning on selling online.


Q: My business is very small, just me and two employees, and our product really can't be sold online. Do I really need a website?

A: That's a good question. In fact, it's one of the most important and most frequently asked questions of the digital business age. Before I answer, however, let's flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the internet.

I was giving a speech on the impact of the internet on small business at an association luncheon in Montgomery, Alabama. Back in 1998, which was decades ago in internet years, the future of e-commerce was anybody's guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.

So should your business have a website, even if your business is small and sells products or services you don't think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt.

20 million above shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. There’s very little that can’t be sold over the internet, nowadays. If you can imagine it, someone will figure out how to sell it online.

I’m not saying you should put all your efforts into selling your wares over the internet, though if your product lends itself to easy online sales, you should certainly be considering it. The point here is that you should at the very least have a presence on the web so that customers, business partners, potential employees and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

One of the great things about the internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company. The inverse is also true. I've seen many big company websites that were so badly designed and hard to navigate that they completely lacked professionalism and credibility. Good for you, too bad for them.

You also mention that yours is a small operation, but when it comes to benefiting from a website, size does not matter. I don't care if you're a one-man show or a 10,000-employee corporate giant; if you don't have a website, you're losing business to other companies that do.

Here's the exception to my rule: It's actually better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. It either says, "Hey, look, we take our business so seriously that we have created this wonderful site for our customers!" or it screams, "Hey, look, I let my 10-year-old nephew design my site. Good luck finding anything!"

Your website is an important part of your business. Make sure you treat it as such.

Why Have a Website?

The benefits of an effective website are best outlined after mentioning there are essentially 3 kinds of websites:

1. A bad website 2. A good website 3. An effective website A bad website

is easy to recognize. They hurt eyes,they have terrible navigation, and/or they are annoying, and theyquickly send visitors away irritated, confused, or dizzy.They are just flat out bad, and often ugly. If you could use a good laugh at the expense of some really bad websites, check out Websites That Suck.

A good.

A good website has what every website should have : sensible navigation, professional appearance, good content ,etc. To create a good website is not difficult ,so most fall into this category. The problem is, good does not equal effective. It is the most common type, but harder to identify because it usually look just like an effective website.

An effective website

The primary difference between a good website and an effective one, besides profit, is that it anticipates the needs of the customer/visitor and meets those needs. Ironically ,these are rare. Most websites try to “sell” rather than address the needs of the visitor. Effective websites require more planning and effort to create,but the rewards are worth it.

Benefits of an Effective Website
  • A website provides an instant visual presentation:
  • Website provides a visualization element and is always available to anyone with internet access, not every organisation can afford television. If a customer has questions that can be better answered on a website than over the phone, this is a valuable asset to your marketing mix.

  • A website can be found through search engines:
  • There is a good possibility that you found this website through a search engine such as Google. Between 80-95 percent of all website traffic usually comes from search engines. You can target visitors who are actively looking for you, your product, your service, or your information. A website is an extremely cost effective way to advertise to those who are already interested in what you have to offer.

  • A website is always available:
  • commercials air at preset times. A website can be visited at a time that is convenient for the visitor, and it is more engaging when designed correctly.

    A website can be visited at a time that is convenient for the visitor, and it is more engaging when designed correctly. Printed materials are easily misplaced. Tv and radio commercials air at preset times. With the modest cost of developing a website and putting it online, there is nothing even close to being as cost effective. No other medium for being available 24/7/365 even compares to a website.

  • A website is interactive:
  • Even just a few years ago, most websites were nothing more than an electronic brochure. Their real potential was not being realized. That has now changed dramatically. Website visitors have the ability to control and interact with a well designed website. You can take a virtual tour, spin an object around to see all sides, provide direct feedback, and much more.

  • A website can target each visitor specifically:
  • Every visitor's needs are met with an effective website design. With proper targeting, you have their attention because they are already interested. By strategically planning your website, you can customize each area to the type of website visitor who can benefit from it. It is even possible to customize web pages to individual users for added convenience.

  • A website is easily updated:
  • Unlike printed materials, websites can be changed on a minute by minute basis if needed. The expensive production costs of video, and the editing time needed for a good advertisement, make websites even more attractive. Plus, video can be provided on a website, and printed materials can be made available for instant download on a website.

  • A website saves on printing and mailing costs:
  • By making printed materials available on a website, it benefits both you and your website visitors. They have instant access so they do not have to wait for your mail to arrive, and you save on printing and mailing. Your website can have even more impact because you can illustrate things such as movements and animation that printed materials alone cannot show.

  • A website improves customer relations:
  • Aside from the fact that when a customer asks you for your website address, they expect you to have one, there are numerous benefits a website can offer to your customer relations. These are only a few:

     Customers can make an informed buying decision. If they are deciding between you and a competitor, your website could mean the difference between who gets the business.  It also provides a way for customers to benefit after a sale. If you provide information or support through a website that makes them happier about buying from you, it strengthens your business.  By providing an opt-in mailing list, your customers and website visitors will give you permission to contact them about special offers or additional things they may be interested in purchasing from you.

    There are a lot more benefits to having a website than what we have listed here. We encourage you to contact us for more specific benefits that an effective web design can offer you. If you already have a website design that is not meeting your expectations, or you are not getting the benefits that you should be getting, then we can help you change that.











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