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Search Engine Marketing (SEM)

Google Adwords - Pay Per Click (PPC)

It is a basic need of your business today. If any person stops web advertising just to save money then he is just trying to stop the time.

Pay Per Click or Google Adwords is a way to promote your business and find new customer. Having a presence on the Google can ensure people find your business when they need you. Google Adwords product, allows you to display your ad at the precise moment potential customer searching for your products or services.

But how to run your adwords advertisement on Google is a skill, Before running you adwords on Google you need to know few basics for Search Engine Marketing / Pay Per Click Adverising Concept to get the maximum response or you should hire a "Google experts company" or "Google Adwords Agency" to manage your Google Advertising to provide you the maximum response so that you can focus on your core business.

How Google Adword Works

Google Adwords or Pay Per Click (PPC) advertising is a paid advertising on Google. The way it works is very simple

  • People use keywords (or search terms) to search for specific products and services
  • If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results
  • When people click on your ad, they’ll go to your website to learn more or make purchase etc.

  • Benefits of Google Adwords

    There are many benefits to using Google Adword to market your business, and here we have mentioned few.


    With Google AdWord, every single aspect of your marketing campaign is measurable.

    Right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc.

    It’s very easy to measure your return on investment (ROI).

    Cost Effective

    You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend.

    You can set your budget to $10 per day to $5000 per day; the options are limitless.

    More importantly, if you’re working with skilled professionals, you’ll be able to see an increase in traffic without increasing your costs!

    Maximum Relevance

    Google’s job is to present the most relevant and accurate results in response to a user’s search query.

    Ad auction determines the order of how the most relevant ads will be organized on the search results page.

    Highly Targeted

    Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaigns.

  • Mobile Targeting
  • Language Targeting
  • Time Targeting
  • Auto-Tagging

  • Remarketing

    Remarketing also known as Retargeting.

    Retargeting involves showing paid ads to users based on their past web activity on your site.

    Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network.

    What To Watch Out For while dealing with an agency ?

    Guaranteeing ad placement!

    It's not possible to guarantee ad placement on Google search results page - Even Google can't do that.

    Claiming Adwords will affect your organic or natural search ranking ?

    No! Your Adwords ad position is determined by an auction and changes dynamically with every new search. And organic search result on Google comes through a seperate concept. Adwords advertising has no impact on your ranking in search results - the two are completely separate.

    Harassing or bullying into signing up ?

    If you don't buy from any agency, they can't harm the performance of your current ad campaign or the position of your business in the search results.

    Not Sharing the cost and performance of Adwords Campaigns!

    You have full right to know the exact cost of your adwords campaign and how it performed. EnquiryGate offers you the complete access of your account with analytic access. And EnquiryGate maintain a high level of transparency with customer and this is what we are known for.


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